Such similarity is based on the unitary leadership that influences corporate strategic direction and competitive advantages of the conglomerate’s and its subsidiaries’ operations. There are wide varieties of mobile companies offering smartphones at quite low prices but still people prefer this brand. The mobile market is completely flooded with Android smartphones. The case examines the marketing strategy of Samsung in India. Samsung Case Study 1865 Words | 8 Pages. FINDINGS Following Are The Findings Of the Study On The Topic MARKETING STRATEGIES OF SAMSUNG With the passage of time use of sophisticated software tools- ERP, Trend Data, Qualitative field inputs will increase and as a result forecasting would be better. 2. This case study describes how Samsung Electronics transformed into a world-class company and the strategic challenges it faces as it looks to sustain its success in both developed and emerging markets. Well in this case reputation and experience counts a lot. Objective To study the marketing strategy and gain an insight on Samsung Mobile India Samsung Group The Samsung Group is South Korea’s largest company or chaebol and the world’s second largest conglomerate by revenue, leading several industries in the world. However, Samsung cannot just reduce the prices because it has invested huge amounts in research and development, product innovation, human resource, marketing etc. It had strategic alliances with various global companies such as Sony, IBM, Microsoft, Hewlett Packard and Dell. It is composed of numerous international businesses, all united under the Samsung brand, including Samsung Electronics, the … Samsung is there in the mobile industry from a very long time and is perfectly aware about […] Samsung Electronics Global Strategies Case Solution. Samsung Electronics Co.’s generic strategy and intensive growth strategies are similar to those of its parent company, the Samsung Group. Samsung's revenues accounted for 6.6% of Korea's GDP. By distinct and flexible strategy, Samsung raised its brand value to be ranked at 8th in integrand's Best Global Brands in 2013. The company received 7,679 utility patents through Dec. 11. Samsung Company is an important player in The case examines Samsung's approach to product, pricing, distribution and promotion. An exclusive marketing research is employed to understand the market deeply whenever issue a strategy was effectively performed by Samsung. This case Samsung Electronics in 2005 focus on Samsung Electronics (Samsung), the flagship company of Samsung Group, was the world's largest memory chip maker and Asia's biggest electronics manufacturer. Case 3: Samsung The Making of a Global Brand Marketing Management. This association gave Samsung the much needed exposure and boosted its image worldwide. W. Xie and L. Helen, "A Case Study:Innovation strategy asse ssment of the leading smartphone companies," in Innovation Conference (SIIC) , Suzh ou-Silicon Valley-Beijing Inte rnational, 2013. Sales & Marketing case solution based on HBR framework It provides a detailed account of Samsung's marketing strategies to garner more market share. Custom Samsung Mobile: Market Share and Profitability in Smartphones marketing strategy case study analysis & solution at just $11.No Plagiarism, MBA & Executive MBA level recommendations. I. The paper "Marketing Strategy for Samsung Company" is a good example of a case study on marketing. The reason for this rank is because, competitors in the market offer similar features cell phones at half the price of Samsung. In these ways, the marketing strategies implemented by Samsung boosted its image as a global brand and helped it establish as one of the top 3 players in mobile handset market. 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