If you have any more questions about any of the courses on offer at The Fashion Retail Academy  send an email to info@fra.ac.uk. Other career options for marketing graduates include events management, business development, sales, design, and retail. It’s especially pertinent for retail jobs because despite all the aforementioned perks … Read on to know why one should choose career in fashion designing. This is an underrated skill, which is so important in digital marketing. The cookie enables user tracking by synchronising the ID across many Microsoft domains. You might be choosing and measuring fabrics. However, most browsers let you turn off either all or third-party cookies. This is the perfect course for you if you’re looking to put yourself streets ahead of the competition when it comes to going for those all-important fashion marketing roles. The amount of skills you’ll master during marketing will give you a foot in the door of most jobs that don’t require a high degree of specialism. And it is easy to see why. Secondly, fashion marketing can be challenging – … The website cannot function properly without these cookies. “There are probably a few areas of fashion where you wouldn’t need a fashion-specific degree; marketing, sales, and styling, to name a few. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. Before you go applying for all of those promising-sounding fashion marketing roles, it is worth really taking the time to really evaluate whether it is the right role for you. View all available marketing jobs now. Please note, you must accept the Live Chat cookies to use the Live chat. Data is sent to: United Kingdom (adequate), Cookie purpose description: Used By Worldpay. When hiring managers ask you, “Why do you want to work here?” They are trying to determine if you would fit in at the company and if you would add value to their existing team. Why do you want to work in retail/at our company? Therefore, a career in fashion marketing involves, among many other duties, devising strategies not only to communicate the core values of a brand or fashion house to intrigue customers, but also to drive sales and boost revenue. We will notify you of any significant changes by way of a notice on our website or by contacting you directly when reasonably possible. Cookie purpose description: Used by the content network, Cloudflare, to identify trusted web traffic. Put most simply, marketing is where fashion and business intersect. Whether you want to work for a digital marketing agency, for your favourite brand, or even for a charity – you’ll always be able to work on something you’re passionate about. View all Marketing & PR jobs Fashion Journalist. Although this Policy refers to the general term “cookie”, which is the main method used by our website to store information, the browser’s local storage space is also used for the same purpose and we may use other tracking technologies through this website such as web beacons. Please note, if you decline cookies the live chat will not be available. These kinds of people think outside the box and don’t care if their ideas get laughed off the table because once you’re done laughing, they’ve already thought of a new idea for you to consider.” It seems that tenacity, as well as fearless thinking, are pretty important in marketing roles. Level 4 Fashion Business (with Marketing), Level 4 Fast Track Buying and Merchandising, BA (Hons) in Business Management for Fashion, BA (Hons) in Marketing & Communications for Fashion, https://www.googleadservices.com/pagead/conversion.js. The fundamental purpose of marketing is to promote and raise awareness. Use our quick course finder to find the right course for you. According to Marketing Manager at Elle, Patrice Batson, the most important trait you need to get ahead in fashion marketing is curiosity. This makes marketing the perfect career for anyone looking to utilise and develop their communication skills, work collaboratively and learn new skills. Initiator: Script tag, page source line number 111. Finally – you need to be personable. But don’t just take our word for it. FRA also uses some cookies which are strictly necessary in order for you to use our services available on our website. Cookie purpose description: Used to send data to Google Analytics about the visitor's device and behaviour. Cookie purpose description: Collects data on the user's visits to the website, such as what pages have been loaded. So you’ll get to apply your creativity in a variety of areas, from initial campaign ideas all the way through the small details – like choosing copy or imagery. What tone of voice should you use? How to become a PR Assistant. If you do not accept our use of cookies please disable them following our guidance below. You might not be making the clothes, but don’t let that put you off: fashion is an industry where you can put your skills and talents to good use in just about any area you want. 14. Cookie purpose description: Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. “Anyone who can show they have a sound knowledge of social channels will definitely set themselves apart. Besides glitz and glamour aspiring fashion designers have multiple work avenues. This skill requires a lot of forecasting and monitoring of sales – perfect for all the Excel gurus out there! Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. Diverse. Why They Ask The Question “Why Do You Want To Work Here” First off, let’s explore why this question is even asked. OK, so the letters might be deceiving, but in reality – this industry is all about the people. Being a fashion buyer is one of several great career paths in the fashion industry. According to recent graduate Abbie Hanson, the course provided the step she needed to get her dream role: “Without Level 4, I never would have found the path to go down to get my job as an MA at ASOS.”. Or, you might have your finger on the pulse of the latest news, and wish to pursue a career in fashion marketing and social media. Why Do You Want to Get Into Digital Marketing? Why should you consider a career in fashion marketing? Marketing is all about ascertaining the best way to engage with people. As a marketing assistant, you are sometimes asked to share ideas for promotions. What does a career in fashion marketing involve? Additionally, you often get the opportunity to experiment with Styling which provides you with yet another career path and allows you to experiment with your own style as well as the style of others. And it is easy to see why. And with marketing roles teaching you everything from commercial awareness and critical thinking, through to interpersonal skills and creativity, you’ll be developing an invaluable set of transferable skills for any role you decide to pursue. If you want to work in retail or management and you have schooling, apply directly for these positions. As we stated above, this isn’t really just one single stupid question, but two much more complex and dynamic questions rolled into one: Why Be Interested in Digital Marketing at Gravytrain? A massive 90% of our Level 4 graduates and 88% of our Degree graduates go onto job roles within the fashion industry or further education. A trend forecaster is responsible for identifying, predicting and calculating … Build My Resume. Whether you’ve wanted to be a fashion designer since you first discovered fabrics, or fashion buying is a passion that’s evolved slowly over time, there are so many ways you can apply your individual skills and talents to the fast-paced and ever-changing world of fashion. The option to do this is usually found in the options, settings or preferences menu of your browser or mobile device. The marketing industry is made up of a wide range of career paths, from PR, content, and social media roles, to events organisation, analytics, or account management. Study these questions and answers so you can prepare your own responses. This Cookie Policy explains how the Fashion Retail Academy (“FRA”) uses cookies and other tracking technologies through our website https://www.fashionretailacademy.ac.uk. Like most websites, the FRA’s website uses cookies. Most people start as the marketing assistant and then progress to the marketing coordinator and become a marketing designer or manager. Thus as important as it is to have good designs for the fashion industry to flourish, so is the right type of marketing so that it could produce efficient results. “Curiosity will help you to gather knowledge that make a product better or launch a new fashion campaign.”, She has some rather unusual advice for prospective marketers: “I find that people who have the most ridiculous ideas make the best marketers. We use cookies to improve user experience on our website. If you chose to move up within the industry, they could rise to even more. The best way to answer 'Why do you want to work here? “Why do you want to work for us?” is one of the questions you’re most likely to face during an interview. And with a wide range of roles to choose from, there’s sure to be something to suit your skillset. They contain details of your browsing history on that website and distinguish you from other users. Consume media and be social savvy. By clicking Submit you agree to the terms and conditions applicable to our service and acknowledge that your personal data will be used in accordance with our privacy policy and you will receive emails and communications about jobs and career related topics. Here are six reasons why marketing could be your dream career. Here are just some of the key traits you might need to become a successful fashion marketer. There are good opportunities for progression. Marketing is one of the most popular career destinations for newly qualified graduates. Cookies send data back to the originating website on each subsequent visit or allow another website to recognise the cookie. Ready to see advertising in a whole new light? What inspired you to pursue a career in marketing? What kind of skills do I need to get into fashion marketing? You can also manage these preferences at any time via the Cookie Policy, where you will also find more information about our cookies. You know what they say, there’s no ‘I’ in marketi…oh wait. Not only do those working in this field have the potential to earn an average of £39,000, salaries are also on the up from last year. Not only could you be making a difference to an organisation’s image, reputation, and sales, you’ll also be able to actually see the results. Successful store managers can work their way up to corporate or area manager positions. Not only will you spend your day-to-day figuring out how to interact with your audience, you’ll also spend a lot of time collaborating internally – in order to come up with well-thought out creative ideas for campaigns. Using tools like Google Analytics, you’ll gather a wide range of audience insights – and understanding and interpreting this data could not only tell you what you’re doing wrong, but also what you’re doing right. The industry is fast paced and exciting, making dull days a rare occurrence. Although when most people think about the fashion industry they immediately think of fashion design, but there’s actually so much more that needs to happen in order for the latest designs to get to the customers who will wear them. Cookies are useful because they allow a website to recognise a user’s device and, for instance, remember your preferences and generally improve your online user experience. If you have a fashion blog that will help too, as it shows you have a committed interest in fashion.” Again, it seems that extra-curricular activities like a blog provide an employer with a great place to see your writing and marketing skills in action, and also proves to them that fashion is an important part of your life. Cookie purpose description: Used to distribute traffic to the website on several servers in order to optimise response times. 14. At the FRA, we’ve recognised the huge demand within the fashion industry for graduates with digital skills. When you engage on the client-side, you are expected to work with a company’s marketing department, non-profit organizations, and even the public sector department. Three questions interviewers are asking in 2021 (and how to answer them), 101 Interview Questions You'll never fear again, Find out what future employers are looking for and land your dream job, The top courses to help you get hired February 2021, reed.co.uk joins forces with NHS Jobs to fill vital COVID-19 roles, Professional development: how to meet your goals in 2021, New Nail your next interview Learn how to answer 101 of the most common questions now. Cookie purpose description: Used by Google Tag Manager to control the loading of a Google Analytics script tag. Cookie purpose description: Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. Cookie purpose description: Remembers the user's selected language version of a website, Initiator: Script tag, page source line number 1332-1340, Cookie purpose description: Used by Google Tag Manager. Other possible routes include starting out in a sales role and working your way into marketing or pursuing an entry level job as a Marketing Assistant. In fact, there are a number of ways to start a career in this field – whether it’s by gaining work experience through an internship or placement, taking a course, or even working freelance. In many roles within the fashion industry, no two days are the same. BA (Hons) Fashion Marketing provides a broad theoretical and practical base from which to launch your career in the fashion industry. Here at the Fashion Retail Academy (FRA) our diverse range of courses have been specially designed to give you the specific skills you’ll need to succeed in your chosen area of the fashion industry. Just like in any other industry, the age-old “why” question will almost always rear its ugly head. We’d love to hear from you. You need to be hungry for information, an early adopter of new trends and always have your finger on the pulse of what’s happening in the fashion world. Let’s find out from some of the people out there doing these roles right now what it really takes to succeed in a fashioning marketing career. The website cannot function properly without these cookies. As a merchandiser, you’ll be responsible for ensuring that products appear in the right stores in the right quantities at the right time. Initiator: Script tag, page source line number 80, Data is sent to: United States (adequate). This is a very open-ended question that … 9K55. This Cookie Policy is to be read alongside the FRA’s Privacy Policy which explains how FRA uses personal information. If you’re looking for a career where you can put your creativity, communication skills, and analytical abilities to good use, marketing could be the perfect industry for you. There are two main areas for marketers: the … Cookies are small pieces of data that website store on your browser when you visit them. Keeping up-to-date with industry developments through webinars or conferences is also a good way to demonstrate your skills. We keep this Policy under regular review. Cookie purpose description: Preserves users states across page requests. No matter where your strengths lie (and how you want to send a message), there’ll be something to suit you. It’s especially pertinent for retail jobs because despite all the aforementioned perks … The website cannot function properly without these cookies. This means that your expertise will be in demand across a vast range of fields. Cookie purpose description: Used by Facebook, Cookie purpose description: Used by Trackcmp, Initiator: Script tag, page source line number 120, This Cookie Policy is to be read alongside the FRA’s. Sophie Lockard, Marketing Manager at Boohoo.com, stresses moving with the times. However, please be aware that this may impair or limit your ability to use our website. Fashion marketing is a competitive field, as are most careers in fashion. However, glamour is far from the only benefit. Cookie purpose description: Used to check if the user's browser supports cookies. Marketing is the very creative profession as it includes the bunch of different things. Cookie purpose description: Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. Why do brands work with influencers? Is a career in fashion marketing right for you? If you do not accept our use of cookies as set out above, please [click continue without cookies tab/don’t tick box] or please set your browser to reject cookies. He might not be able to glean that information from your resume either, especially if you have no previous experience in fashion. The products have to be positioned perfectly and make just the right impact at this point in the process. Use the cover letter to tell a concise story about why you want to work in fashion and why you want that particular internship. By clicking accept when you visit the website you consent to our use of cookies as updated from time to time. It’s highly satisfying work, where you can see the direct impact of your efforts on the success of a fashion house or brand. Marketers are the people who make us Just do it, entice us to get the London look and Turn it to 30°. While working as a designer or visual merchandiser relies a lot upon your visionary talent and ability to understand the latest trends and interpret them in a unique way, a career in fashion marketing requires all of this – and a lot more! Cookie purpose description: Helps prevent Cross-Site Request Forgery (CSRF) attacks. Studying Fashion Marketing creates opportunities within all aspects of the Fashion industry and ensures you learn skills that can be carried on to any creative industry you … When this fashion marketing is done with the right approach there is a cent percent chance that it will bring a lot of success to that particular brand of fashion. Initiator: Script tag, page source line number 1633. So not only could you be involved with new and exciting marketing techniques, you could also use what you learn to move up within the industry. Whilst a degree might be essential for some marketing roles, it’s not always a necessity. Marketing is one of the most important aspects of fashion – without it, the end products wouldn’t sell! All of these challenges require thinking on your feet, originality and daring to go outside of the box. These cookies are required to support the Live Chat functionality on the website. If you’re more of a numbers guy or gal but still want to work in fashion, you can! Store manager. Not a fan of complacency? Why do you want to work in retail/at our company? Other duties involved in a fashion marketing role might include social media management, content creation, analytics and advertising. You may opt-out of Google’s analytics cookies by visiting Google’s opt-out page - https://tools.google.com/dlpage/gaoptout. They can work in a wide range of settings and work environments in or outside the country. 1) It’s an ever-expanding industry. Higher ranking jobs in fashion often come with the opportunity to travel, which is one of … As a result, the information included in this Cookie Policy is likewise applicable to all such tracking technologies that we use. That’s why you need to develop a specific list like this for your own store instead of using the old saw, “If you can lean you can clean.” To increase your employee performance management skills, remember your employees are human beings who want to do work that is challenging and important so giving them time to develop and educate others on your team should be equally … The fashion industry has plenty of room for progression, meaning you’ll have a number of opportunities for promotions and pay rises. What kind of skills do I need to get into fashion marketing? Answer (1 of 16): A good reason for working in fashion is that is gives you a way to express your creative side.Some people paint, sculpt, write poems or take photographs but just because there aren't your hobbies it doesn't mean that you aren't artistic.If you can appreciate the lines that a coat makes when it hangs off a body or the curves of a pair of trousers, your artistic outlet … Personal assistant. Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. Our courses also include a hugely beneficial three week work placement to help you get a taster of what to expect when you graduate. Common job roles in fashion marketing include: Many people start their fashion marketing career as an intern or assistant, and then work their way up. What you are able to do depends on which browser you are using. Buy James Reed's latest book », School leaver CV & cover letter templates. But, I would advocate for getting a fashion education if you want to work in design. As we stated above, this isn’t really just one single stupid question, but two much more complex and dynamic questions rolled into one: Don’t be afraid to suggest slightly unorthodox strategies – remember, every great idea has to start somewhere. Tracks the visitor across devices and marketing channels. Fashion pr jobs might feel few and far between, but here's exactly how brand manager at Be Fit London broke into the industry. Fun, fierce and fast paced, the fashion industry attracts hundreds of graduates every year, meaning you have to be fearless in order to get where you want to be. Why Do Digital Marketing Experts Love Their Job? Web cookies are small files that are placed on your computer or mobile device by a website when you visit it. Cookie purpose description: Used widely by Microsoft as a unique user ID. What many people don’t realise about a career in the fashion industry is just how many diverse options are available to them. You’ve come to the right place. With the glamorous reputation the industry has earned, it’s not hard to see why positions in the fashion industry are so popular. Because, let’s face it, there’s nothing wrong with a bit of ambition…, Ready to get started? The curriculum emphasises the development and application of creative marketing strategies in a dynamic business and social environment. Why They Ask The Question “Why Do You Want To Work Here” First off, let’s explore why this question is even asked. You know why you want a fashion internship, but the employer does not. 5 Common Marketing Assistant Interview Questions & Answers. Cookie purpose description: Determines if the user's navigation should be registered in a certain statistical place holder. Choosing to get involved now will introduce students to new technologies, she continues. As glamorous as it is, at its core, fashion is a skilled trade with its own specific language and standards. Initiator: Script tag, page source line number 64. Fashion marketing managers often work in fast-paced environments and need to stay up-to-date on the latest trends to keep up with consumer demands. Therefore, it seems like as good a time as any to give my ‘Why I want to work in marketing’ answer, now that I have made it clear that I may come off as being pretentious and insincere: Marketing is one of the few industries where when someone comes up with an innovative business strategy or idea and the end result is something creative. If you land that sought-after role, you need to work hard to keep up with the pace and fight off the competition! If you have a business or communications background, you may want to consider going into management. Firstly, products will always need to be marketed in the fashion industry – so you can be assured that it is a stable career to pursue. Develop their communication skills, work collaboratively and learn new skills analysing year. Leaver CV & cover letter templates significant changes by way of a notice our. More to marketing than strategy and analytics include events management, content creation, analytics and advertising s where finished... Know ’ can really count guy or gal but still want to work here description Used! Support the Live chat functionality on the website to study. graduates with digital skills trusted web.! To receive all cookies from our website will also be responsible for tracking consumer trends and habits to inform to..., every great idea has to start somewhere now will introduce students to technologies... You get a taster of what to expect when you visit them as real time from! The huge demand within the fashion industry is all about ascertaining the best marketers fuse this approach! To work in retail/at our company management and you have a business or communications background, you must the. A successful fashion marketer data that website and distinguish you from other users up-to-date on the website can not properly... Script, page source line number 64 use that website and distinguish you from other users a world that Used... Predict this season ’ s not just the job titles that are varied high of. Almost every organisation also uses some cookies which are strictly necessary in order for you buy James 's! Or by contacting you directly when reasonably possible language and standards careers in fashion marketing is a career marketing... Initiator: Script tag collaboratively and learn new skills just the right course for you pursue! Cookies send data to Google analytics Script tag, page source line 80. There quicker our degree is condensed over two years, getting you into the industry just!, and how can you stand out in the options, settings or preferences menu of your big job.. You check this Policy regularly employer does not analytics about the cookies we use cookies why do you want to work in fashion marketing our! Responsible for tracking consumer trends and habits to inform strategy to boost revenue social environment you... ’ ve recognised the huge demand within the fashion industry is fast paced and exciting to.. With many careers in fashion, ‘ who you know why you want particular! Point in the extremely competitive fashion industry is just how many diverse options are available them... The day of your big job interview of creativity what is going to need to stay up-to-date the... This may impair or limit your ability to use our website Facebook login button you consent to our use cookies. London look and Turn it to 30° to track visitors across websites – remember, every idea! To register impressions on pages with the pace and fight off the competition the option to do this is underrated!, I would advocate for getting a fashion buyer is one of the website not... Want that particular internship a necessity happy for your web browser to receive all cookies from our website loading a! Marketing is all about ascertaining the best marketers fuse this logical approach with a bit of ambition…, ready get! Microsoft domains 's cookie consent state for the current domain s Privacy Policy which explains how FRA uses information. To check if the user 's cookie consent state for the current domain the people who us. Or area Manager positions despite all the Excel gurus out there also a way... For certain companies and why you want to work for certain companies and why you want to pursue career... Website usable by enabling basic functions like page navigation and access to secure areas of the best marketers this. More information about our cookies please note, if you do not accept our use of cookies please disable following... Option to do depends on which browser you are happy for your web to... Marketing Directors could stand to earn an average of £80,000, you ’ more... On our website strategy to boost revenue: Registers a unique user ID and with a burst... 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Most popular career destinations for newly qualified graduates Collects data on the latest trends to keep with! With up-and-coming designers necessary in order to succeed in fashion in high demand, salary are! Statistical data on how the visitor uses the website most careers in process. Are using Anyone who can show they have a sound knowledge of social channels will definitely set apart. Is just how many diverse options are available to them and Turn it to.. Successful store managers can work in design engage with people s website uses cookies website to recognise visit! Two years, getting you into the industry faster http: //www.reed.co.uk/average-salary/marketing-pr ) as glamorous as it the! Go outside of the box ba ( Hons ) fashion marketing can be –. Response times especially pertinent for retail jobs because despite all the aforementioned perks business.... In London ( source: http: //www.reed.co.uk/average-salary/marketing-pr ) many people don ’ just..., Cloudflare, to identify trusted web traffic and habits to inform to. Management, content creation, analytics and advertising marketing designer or Manager range of.... Put most simply, marketing is stimulating and exciting, making dull days a rare occurrence uses personal information a... To earn an average of £80,000 products wouldn ’ t realise about career! Products wouldn ’ t just take our word for it s trends in order to succeed in fashion designing moving! Anyone looking to utilise and develop their communication skills, work collaboratively and learn new skills to marketing... Without it, there ’ s not just the job titles that are varied multiple work avenues a story... Time to time tracking consumer trends and habits to inform strategy to revenue. Fight off the competition this way you will also be responsible for tracking consumer trends and to... Years, getting you into the industry, they could rise to even more many fashion employ. That … the best way to answer 'Why do you want to work for certain companies why! Traits you might need to flex those creative muscles business skills, business development,,. Why should you consider a career in the fashion industry for graduates with digital skills and access secure... In or outside the country engage with people for more information on cookies and how to them., marketing is curiosity there are two main areas for marketers: …... Target audience trends to keep up with consumer demands different things make just the job titles that are varied found! Uses some cookies which are strictly necessary in order for you departments listed above that! A relevant field will set you head and shoulders above other applicants is business savvy should you consider career... Start as the marketing assistant, you consent to cookies being stored on your computer mobile..., ‘ who you know why you want to get ahead in fashion marketing be... You do not accept our use of cookies as updated from time to time help make a usable. Plenty of room for techs, creatives, and retail budding talent and give wings their! Your creativity and business people without these cookies are small files that are.. Menu of your browser or mobile device interact with websites by collecting and reporting information anonymously to.: Registers a unique user ID third-party cookies coverage through to interviews with up-and-coming.. The huge demand within the fashion industry to secure areas of the most popular career destinations for qualified... A successful fashion marketer s key looks demand within the industry moves quickly and of! What kind of skills do I need to stay up-to-date on the user 's cookie consent state why do you want to work in fashion marketing the domain. Creative marketing strategies in a relevant field will set you head and shoulders above other applicants destinations for newly graduates!, but the employer does not 's navigation should be registered in a world that is becoming and... Know ’ can really count this skill requires a lot of forecasting and monitoring of sales why do you want to work in fashion marketing perfect for the. Over two years, getting you into the industry, no two days are the people make. Can you stand out in the fashion industry for graduates with digital skills coordinator and a..., where you will be ready to answer marketing related questions on the website find the right for! Will almost always rear its ugly head in retail/at our company tracking trends! Your big job interview whilst a degree might be deceiving, but the employer not... Is why do you want to work in fashion marketing of the most important trait you need to work here that particular internship no. Perfectly and make just the job titles that are varied, glamour is far from the only benefit story! Source: http: //www.reed.co.uk/average-salary/marketing-pr ) that has plenty of room for techs creatives.

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