Segmentation and Target Market Paper (Nike) Introduction Nike, Inc. For using this, Adidas decides to target several market segments, and separate offers for each. Foot Locker: psychographic segmentation from product badges . The target markets of these 3 giants are very similar, but each of them has its specific tactics to attract customers and make them loyal. _____ is an extreme form of a targeting strategy. 18 Incredible Nike Demographic Segmentation. concentrated targeting ... Demographic segmentation. Based on the demographic segmentation, Nike targets individuals according to their gender, age and life cycle stage. demographic segmentation refers to dividing the market into groups based on demographic variables, such as sex and mount up, which this method has long been used in clothing market. Demographic segmentation is one of the most popular, accessible and successful ways to break up the market into digestible pieces of information to build a target audience. 2. The use of demographic segmentation is the most evident strategy in both Nike and Adidas. This way, it allows marketeers to incorporate the marketing mixes of product, place, promotion and price to meet and adjust to the needs of one or many segments. … These companies have applied age as one of the demographics in their marketing (Quinn, & Dibb, 2010). Age, income, gender, ethnic background and family life cycle are all important factors of demographic segmentation. Take a look at Foot Locker’s “Foot Locker man” badge on the Adidas shoe above (product badges are nudges because they are subtle cues that attempt to drive behavior). Nike has special marketing tactics and has been dominating the whole sports market already for decades. Adidas Bold 2009 will operate in urban and semi-urban cities of India. So Adidas develops their brand in 3 different styles of segmentation. Amazon segmentation, targeting and positioning. This severe competition made Nike to do its best and to be a winner in the vast market. Demographic-based segmentation is the most popular segmentation because they are easy and inexpensive to measure (Kardes, Cronley, & Cline, 2013). Adidas is largely engaged with the sport industry, offering customers widespread selection of sport equipments. Brands of Adidas products into range of male, female and kids. I will use Adidas as company in this assignment. This method is ussually used in clothing market that for a long time. Adidas segmented its market into three main divisions Sport Performance, Sport Heritage and Sport Style. In this blog post, we shall discuss the positioning and segmentation strategies of the genius of the marketing Nike. Adidas mainly focuses on demographic, geographic andpsychographicsegmentation's. The company develops the brand in three different styles according to the segmentation. (Kardes, Cronley, & Cline, 2013). The market segmentation allowed Adidas to reach a consumer having specific needs and wants and who ssociated with it. Gender- male and female MARKET SEGMENTATION Behavioral segmentation Athletes Gym regulars Brand freaks Image seekers User status Attitude. Nike, Adidas, and Puma. In Europe, the main market for soccer sales, Nike’s share is 35 percent, ahead of Adidas’ 31 percent (Business Week, 2005). With the use of demographic variables such as age and loaction Adidas is able to segment their approach to different target markets with ease. While using geographic segmentation, the company might launch different products for that particular market or might also use different marketing strategy to attract the said geography. Market that for a long time produce quality products to customers footwear, girls’ clothing, footwear, apparel bags... Important as it allows adidas to market products to customers and semi-urban cities of India Nike is expected to over... 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